Fall 2026 - Dallas, TX
Believe.
Train.
Compete.
Basketball training in Dallas.
It's bigger than basketball.
It's bigger than basketball
I coach with passion.
I coach with intentionality.
The court is where we start. It's not where we stop.
I work with kids who want to get better at basketball. I also work with kids who are figuring out who they want to be. Both are the job.
We train. We compete. We hang out. We laugh. Sometimes we cry. We grow.
Inside BTC Ballers
The full program.
BTC Ballers is more than a workout. This is the full range: basketball reps, strength work, conditioning, recovery, stretching through Twister, book reads, board games, food, and discovery.
The goal is to build players who can think, compete, recover, communicate, and grow. The basketball matters. The person inside the player matters just as much.
Behind the work
Before the world knew.
Keaton was hardly recruited as a senior. This workout happened before his freshman year at Illinois with Victor Williams, my Oklahoma State teammate.
Keaton and Vic started working together when Keaton was in middle school. Nobody in this video knew the year ahead: a Final Four run, the NBA Draft process, Summer League, and the next stage of his career.
That is the lesson for our kids. Development is quiet before it is public. The work comes first, then the world catches up.
BTC soundtrack
Music for the work.
AI-made songs from the BTC Ballers world. Clean enough for the gym, the car, and the kids.